2014 Allegiance Marketing Paid Campaign Launch

Post by **Dome** » Sat Apr 12, 2014 10:38 pm

AEM wrote:QUOTE (AEM @ Apr 12 2014, 03:36 PM) I still strongly recommend limiting when advertising runs or you will be throwing away money. Unfortunately Facebook does not even support setting anything other than a start and end date. But you could manually start an ad every Friday afternoon and run it through Sunday night. Going to get few/no players during the week when anyone who downloads will find servers empty and uninstall.

That's a great idea AEM. Thanks.

peet · Post by **peet** » Sun Apr 13, 2014 12:43 pm

Kudos for your effort to promote Alleg.

Please consider it my positive consideration, it's not intended as mindless nay sayer.

I know many people use the adblock plugin, which efficiently blocks (Facebook) adds. Also there is a plugin called FB Purity, which allows modifying FB to your desire. In my little country the young ones are ditching Facebook.

I would find it a pity of you throw all the hard earned money in a campaign, which ends in "sink holes" installed in browsers.

https://addons.mozilla.org/en-US/firefo ... -facebook/
https://addons.mozilla.org/en-US/firefo ... src=search

To be honest I have no idea what advertisement system will be effective.

Anyway, my 2 cents.

heywood · Post by **heywood** » Mon Apr 14, 2014 11:57 pm

Thx for the Allegiance Marketing Campaign and thanks to Blacksun94, Culmination, Dome, Raumvogel and Thallium for the donations.

My girlfriend was grumbling a bit because the fb campaign only targeting males. She said nowadays the playerbase of online games is more mixed. I don't know. She has no insight.
Alleg is special. Money is short.

raumvogel · Post by **raumvogel** » Tue Apr 15, 2014 12:22 am

heywood wrote:QUOTE (heywood @ Apr 14 2014, 07:57 PM) Thx for the Allegiance Marketing Campaign and thanks to Blacksun94, Culmination, Dome, Raumvogel and Thallium for the donations.

My girlfriend was grumbling a bit because the fb campaign only targeting males. She said nowadays the playerbase of online games is more mixed. I don't know. She has no insight.
Alleg is special. Money is short.

How is it targeting only males?

BlackBagel · Post by **BlackBagel** » Tue Apr 15, 2014 4:00 am

raumvogel wrote:QUOTE (raumvogel @ Apr 14 2014, 08:22 PM) How is it targeting only males?

First post, "The Plan" - "aimed at males age 13-45"

edit - typing is hard

Post by **Dome** » Tue Apr 15, 2014 6:22 am

I considered targeting both sexes and heavily relying on the 'interests' targets but I can't get over a strong sense that:

Targeting women seems like it would be a waste of money.

I speculate the ratio for men to women players in the history of Allegiance at around 500 to 1. One of the many things I don't understand about women is their game preference, so I thought we'd just go for what we know we have a better chance at.

Don't get me wrong, I'd love to have more women play, but to me it seems like it's more cost effective to go for dudes only.

Malicious Wraith · Post by **Malicious Wraith** » Wed Apr 16, 2014 2:55 pm

It makes sense. This game has historically appealed more to the male demographic. Its important that the limited resources go as far as they can.

raumvogel · Post by **raumvogel** » Wed Apr 16, 2014 5:51 pm

Agreed...I didn't know FB could target market.

BlackBagel · Post by **BlackBagel** » Thu Apr 17, 2014 3:28 pm

Well, if it was true historically, no need to change it! Everything people did in the past was always right.

Malicious Wraith · Post by **Malicious Wraith** » Thu Apr 17, 2014 6:41 pm

BlackBagel wrote:QUOTE (BlackBagel @ Apr 17 2014, 11:28 AM) Well, if it was true historically, no need to change it! Everything people did in the past was always right.

When you are trying to market a game on 250 bucks, changing historical trends isn't your top priority.