Posted: Wed Dec 30, 2009 10:37 pm
There will be multiple phases from the allegiance marketing team. What you are seeing here is the first marketing phase. Follow-up phases will be scheduled at later dates and are much more ambitious and obviously require a lot of work from a LOT of different people.
Also, please note that we won't necessarily STOP these items at the second week mark. We do want to measure the incoming traffic (and have some rudimentary ways of doing so) which is why we are separating the items with some time.
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PHASE I (basic ads):
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January 1 - 14 - Forum postings. We have a rather large list of forums that we will be posting some standard posts to. We hope this will help drive some additional traffic/interest.
January 15 - January 28 - Flyers posted on campuses worldwide. A day or so before the start date, we'll be posting the flyers our guys have been working on for you to post. Uni students are a great audience for us. If you have any actual flyers you'd like to develop, please send them our way (not just ideas, we have TONS of those, we need more actual hardcopy).
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PHASE II (intermediate promo/basic ads):
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January 29 - February 11 - Reviews (if possible) on official gaming sites and blogs (not forum type things). This will be VERY nice if we can get some basic reviews from some gamers. If you have contacts at any official gaming blogs/shows/podcasts, please let us know and introduce us so we can setup some interviews/reviews. We need this info ASAP if at all possible.
February 12 - February 25 - Banner promotion on freebie banner rotations. We're looking for some good rotations right now. If you know of any, please send them to us so we can make sure we get our banners in play!
March 2010 - Allegiance Sports gets a spot on an XM radio show (I hope). I'm gunning for this and I hope we get a good commercial together that we can have on a show that runs weekly on XM.
===============
PHASE III (unscheduled advanced ads):
===============
We're hoping to generate some buzz around the success of our previous marketing efforts. Use our marketing to GENERATE marketing. It's all baby steps. With a $0 budget, we've got some great things.
Other unscheduled items are likely to pop up. We've got some really nice graphics being constructed by the Marketing Team right now that have me VERY excited. We have news.freeallegiance.org prepped and decently ready to go. Run on over and have a look and give us some feedback. Let's stay away from the "front page" competition feedback, news.fao is NOT the front page of Alleg, ok? Do more than read the initial page, dig a little and, heck, send us more material. I'll be cranking up work on some alleg video projects soon, so keep me in mind if I pop in game and ask for volunteers to come to a locked server:).
As always, we're accepting suggestions. We've had several great ones already that haven't made it into our plans, so if you sent something and haven't seen it yet, don't feel discouraged. We're working with our original thoughts and plan on continuing our efforts in multiple forms for the foreseeable future, so don't think this is "all" that is coming:).
Also, please note that we won't necessarily STOP these items at the second week mark. We do want to measure the incoming traffic (and have some rudimentary ways of doing so) which is why we are separating the items with some time.
===============
PHASE I (basic ads):
===============
January 1 - 14 - Forum postings. We have a rather large list of forums that we will be posting some standard posts to. We hope this will help drive some additional traffic/interest.
January 15 - January 28 - Flyers posted on campuses worldwide. A day or so before the start date, we'll be posting the flyers our guys have been working on for you to post. Uni students are a great audience for us. If you have any actual flyers you'd like to develop, please send them our way (not just ideas, we have TONS of those, we need more actual hardcopy).
===============
PHASE II (intermediate promo/basic ads):
===============
January 29 - February 11 - Reviews (if possible) on official gaming sites and blogs (not forum type things). This will be VERY nice if we can get some basic reviews from some gamers. If you have contacts at any official gaming blogs/shows/podcasts, please let us know and introduce us so we can setup some interviews/reviews. We need this info ASAP if at all possible.
February 12 - February 25 - Banner promotion on freebie banner rotations. We're looking for some good rotations right now. If you know of any, please send them to us so we can make sure we get our banners in play!
March 2010 - Allegiance Sports gets a spot on an XM radio show (I hope). I'm gunning for this and I hope we get a good commercial together that we can have on a show that runs weekly on XM.
===============
PHASE III (unscheduled advanced ads):
===============
We're hoping to generate some buzz around the success of our previous marketing efforts. Use our marketing to GENERATE marketing. It's all baby steps. With a $0 budget, we've got some great things.
Other unscheduled items are likely to pop up. We've got some really nice graphics being constructed by the Marketing Team right now that have me VERY excited. We have news.freeallegiance.org prepped and decently ready to go. Run on over and have a look and give us some feedback. Let's stay away from the "front page" competition feedback, news.fao is NOT the front page of Alleg, ok? Do more than read the initial page, dig a little and, heck, send us more material. I'll be cranking up work on some alleg video projects soon, so keep me in mind if I pop in game and ask for volunteers to come to a locked server:).
As always, we're accepting suggestions. We've had several great ones already that haven't made it into our plans, so if you sent something and haven't seen it yet, don't feel discouraged. We're working with our original thoughts and plan on continuing our efforts in multiple forms for the foreseeable future, so don't think this is "all" that is coming:).