AD campaign

ImmortalZ · Post by **ImmortalZ** » Fri Apr 04, 2008 1:22 pm

I've personally seen a meteoric rise in Alleg's regular playerbase.

In 2006, we would get 70 on weekends, 100+ for special games like Anniversaries and such. Fast forward to today where 70 is the norm for weekdays, 150+ is a norm for weekends and nearly 200 for special games.

Squad sizes have doubled and almost tripled compared to their 2006 roster sizes.

To me, that is a huge increase in regular players.

Post by **Raveen** » Fri Apr 04, 2008 1:43 pm

And don't forget that hte .Net bug will have kept some old and some new players out over the last few months. Once that's solved I suspect that the previous gentle accrual of players will return.

Adept · Post by **Adept** » Fri Apr 04, 2008 1:49 pm

Alright, I stand happily corrected.

Great news all around, now at the start of our next eight years /wub.gif" style="vertical-align:middle" emoid=":iluv:" border="0" alt="wub.gif" />

Lykourgos · Post by **Lykourgos** » Sat Apr 05, 2008 3:06 am

There are also ASGS statistics that show a very solid growth trend, but I think TE has to do some work to show them to us.

I'm not saying we should drive away newbies or anything, just that focusing on better retention and newbie education is a better use of resources than advertising when we retain something like 1% of people who try the game, and yet we are still growing.

Adept · Post by **Adept** » Thu Apr 17, 2008 8:53 am

Apologies for necro-posting, but I didn't want to start another thread.

I'm thinking about guerilla advertising. The www.freeallegiance.org page makes for a fairly neat poster/flyer. I'm thinking about printing a few colour versions of it either in A4 or maybe A3, and posting them up on the university notice boards. I'll just have to make sure the www address is included.

I don't know how silly this sounds outside of Finland, but I it should work fairly well here.

Post by **Papsmear** » Thu Apr 17, 2008 10:58 am

I think BV posted 98 applications were submitted for the latest round of CadetI, that seems like a lot of new players to me. Problem is how many will stick around?

Jonan · Post by **Jonan** » Thu Apr 17, 2008 12:06 pm

Hey, newbies from Uni - even if they're from Turku - might well be worth the time invested. Well, maybe not if you stick them at the social sciences department notice board.

Do it and if it goes well, I'll go spam in the CS dept in Helsinki.

takingarms1 · Post by **takingarms1** » Thu Apr 17, 2008 3:21 pm

Papsmear wrote:QUOTE (Papsmear @ Apr 17 2008, 06:58 AM) I think BV posted 98 applications were submitted for the latest round of CadetI, that seems like a lot of new players to me. Problem is how many will stick around?

That seems like a HUGE class compared to cadet classes a year or more ago. I don't know the actual statistics but it seems like at 70-80% drop out during cadet or shortly thereafter. But even if only 10% of that number stay and become vets eventually, that's 10 new regular players every cadet cycle, and there are what like 4 cycles each year? That would really good growth for us, when our regular veteran playerbase seems to be measured in the hundreds.

KofiMan · Post by **KofiMan** » Thu Apr 17, 2008 3:40 pm

That sounds pretty reasonable, Adept.

Adept · Post by **Adept** » Thu Apr 17, 2008 6:08 pm

It's a deal Jonan /cool.gif" style="vertical-align:middle" emoid="

" border="0" alt="cool.gif" />

(btw that "Even if they are from Turku" is a playful swipe in the classic Old Capital - New Capital theme, played all over the world. Those silly people in Helsinki even think they managed to move the Academy of Finland to Helsinki by nicking the front door (and funding) from our historic university!)

I'll stop now... /laugh.gif" style="vertical-align:middle" emoid=":lol:" border="0" alt="laugh.gif" />